
The iconic Adidas Trefoil and classic 3-Stripes logos represent timeless athletic heritage and global street style. Paired with its signature bold, lower-case geometric sans-serif font, the minimalist branding conveys simplicity and innovation. Designed for performance and lifestyle, the legendary Adidas original identity continues to inspire sports culture and fashion movements worldwide.
Over the years, various sans-serif fonts have been used to create the Adidas logo. One of the most well-known is ITC Avant Garde Gothic by ITC. However, the company decided to create its own custom font, now known as “Adineue PRO“, designed by MCKL Type. Adineue PRO is now the primary typeface of Adidas.
The file includes ITC Avant Garde Gothic and Adineue-PRO, along with some variants. As Adineue-PRO is a custom Adidas font, it is not available for purchase or commercial use. You can purchase the complete ITC Avant Garde Gothic family for commercial use here.
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