Comum Sans is a sans-serif typeface inspired by the popular printed lettering found throughout the urban landscape (especially in Latin America), such as wheatpaste posters (lambes), signs, and storefronts. While these printed typographies are integral to the city’s visual identity, they are often undervalued by academic design and the formal visual rules that dictate what is considered “correct.”
The design of Comum stems from the understanding that these printed materials are vital cultural expressions of the city. The name adopts the word “comum” (common) to represent that which is collective and accessible; for this reason, the font is distributed free of charge.
The typeface was designed for headlines and performs well in medium-length texts. Its characters are built to withstand stretching, distortion, and editing without losing their core identity.
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